According to the latest forecast from the market research company Canalys, the smartwatch market again recorded a further increase in the third quarter of 2016: the annual growth of 60% is largely due to Apple. Approximately half of the Smartwatches – Canalys sold this quarter were 6.1 million – were watches from the house Apple. A considerable large market share, which becomes particularly clear by the diagram below.
The release of the new Series 1 and 2 models from Apple at the end of the quarter played a decisive role, describes Canalys. The re-launch of the Apple Watch as well as the more reworked model would sell well – but this is not true of the original Apple Watch, there is still a lot of unsold smartwatches of this first generation. After the release of the new models have potential buyers even less reason, because the new Apple Smartwatches do much better than the predecessor.
Daniel Matte, analyst at Canalys, is convinced that the fourth quarter of this year will be the key for Apple to establish the new models in the long term. A wise marketing strategy for the Christmas business, for example to present new apps, is necessary for this. Furthermore, the fitness focus should not be neglected in order to continue to compete with Fitbit or other manufacturers of fitness trackers. The integration of GPS in the Series 2 was an important and correct step.
Jason Low from Canalys also points to difficulties: the iPhone has “lost momentum”, which also affects the interest of Apple’s Smartwatches. It is important for Apple to boost sales outside the US, especially in China.
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