Millennials Show Particular Interest in Smartwatches

Apparently, the generation Y is currently showing special interest in smartwatches and other wearables. Members of this population cohort were born between 1980 and 1999 and are also often referred to as Millennials. They are considered to be the very first generation of digital natives, so they were familiar with the Internet early enough to feel it as everyday. According to a new study by Fluent, two more Millennials than a non-Millennial have a Smartwatch. The question was addressed here to 1,800 Millenials and 1,200 persons, who belong to other population cohorts.

44% of the Millennials surveyed have a Smartwatch, while the non-Millennials are only 23%. Another study by the German market researcher Adestra has also concluded that teenagers are also more interested in smart watches and fitness bracelets: after all, 9% of teenagers already have a wearable in the USA. As far as the brands are concerned, Apple is clearly preferred in the USA.

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Among the Apple products, 38% of users own an iPhone, 19% an iPad, 18% a Mac, and 13% an Apple Watch. As I said, these numbers are related to the US, where Apple is the most successful. In Europe, significantly fewer people are likely to use Apple products. Because in our latitudes dominates Android even more clearly. As for the non-Millennials, only 6% of US respondents have an Apple Watch.

In addition to the growing interest in wearables, there is also a growing enthusiasm for the Smart Home. That fits naturally perfectly, since many smart home devices via apps now also with Wearables remote control can be.

 

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