I.N.O.X. By VICTORINOX – Mark Blogger Friendly

#Fashionfans just us just get information about Victornox, who held an event a couple of days in the glamorous city of New York to present a campaign called Firefighters for Life in collaboration with the Fire Department of the city of New York commemorating the 130th anniversary of the brand, and as main event made the presentation of your new I.N.O.X. clock that stands out for being a timepiece as creators is resistant to extreme conditions (comment carrying more than 130 tests of resistance that has passed successfully, including falls from 10 meters, resist 64 tons of a tank to pass you over or even endure 90 ºc in a dryer) as the successor of the knife of the Swiss army.

I.N.O.X. By VICTORINOX - Mark Blogger Friendly

That is your opinion #Fashionfans, something that caught us attention is that despite being a piece that was presented in New York a couple of days only, the web site of the brand already indicates that you can be purchased at Liverpool or Palacio de Hierro.

The outstanding feature of this event and that it should serve as example for other brands is the approach that drew the part digital, since they invited over 250 bloggers both American and from other national for the presentation, and not only that, Victorinox prepare a dynamic where invited bloggers so they recorded, photographed this “experience of indestructibility” I.N.O.X. watch so they could then share it in their different social networks allowing you to be the followers of these influencers being almost eye-witnesses of the great value that has this piece of watchmaking.

As we can see the “digital voice” becoming is stronger and brands like Victorinox knows it, is why that bet confident in attending to your call through the integration of these influencers as a key part of their strategies.

Gallery

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