Fitbit Connected Bracelets Specialist Wants to Buy Pebble

Everything looked good for the start-up of the Pebble. In 2012, the company completed successfully a participatory fundraising campaign to launch its first smart watch. Four years later, nothing goes more for the American company which could be bought out by Fitbit, the leader on the market of connected bracelets.

Pebble had bet big on the market of the connected watch but today the brand is about to disappear. A few years ago, the world discovered the smart watches, all the big names of the technology then rush in this market that seems promising. Apple, Lenovo, Samsung, Garmin and other Motorola offers their connected watch.

Pebble is so to the best of his form and set even a record on Kickstarter with the Pebble Time. Yes but the market knows a sudden turnaround, and he collapses. The Californian start-up is hit hard by this setback of situation and is forced to separate from its workforce. Today, the company is seeking a buyer and would be about to get bought out by Fitbit.

Pebble Victim of a Connected Watch Declining Market

Remember in 2012, Pebble launched its first watch connected on Kickstarter. The California-based company then landed on a market just emerging. During this participatory fundraising campaign, the specialist of the connected Watch will be able to raise more than 10 million dollars, a record at the time. Three years later, it’s the Pebble Time Smart Watch, the California company offers there still on the Kickstarter platform. This new campaign related to the start-up more than 20 million dollars, an all-time.

Today Pebble is worth, the connected watch market is out of breath. The manufacturer of smartwatches would have sold 100,000 copies of its products in the third quarter of 2016, is two times less than the year in the same period last. The American start-up had split 25% of its employees last month by eliminating 40 positions.

Pebble is the victim of a market of watches that collapsed. The interest for this kind of product has fallen. According to IDC, only 2.7 million smartwatch sold during the third quarter of this year, this represents a decrease of 51.6% of sales on a year. In a sluggish market, Samsung does not hesitate however to launch the S3 Gear.

Brand Pebble Would Disappear

Although the amount of the transaction is not known, according to the website ‘VentureBeat’, Fitbit would come between 34 and 40 million dollars on the table to buy its competitor. Almost a trifle compared with 740 million proposed Citizen last year. An offer that Pebble had denied at the time.

With this acquisition, Fitbit would thus hold of technology developed by the California-based company like e – ink, used in these watches, but also and especially on its operating system home and all its ecosystem. Brand Pebble would disappear so completely. One less competitor for Fitbit.

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