Chanel Opens Her First Boutique Ephemeral Watches

On the occasion of the launch of the “Premiere” clock, which reinterprets the original version with a String Bracelet, Chanel opened last Friday of May 31, number 19 of the rue Cambon, a ephemeral boutique dedicated to watches.

Beside the new collection, you may also see the other models of the brand which marked the history since 1987. It will be curious see the evolution of the Premiere model ceramic, white or black, with braided leather bracelet or rubber, until new and refurbished models that have prepared bracelet.

A total of fourteen different models in white gold, yellow, steel, mother-of-Pearl with diamonds set, lacquered in various colours, in two sizes. All quartz, high precision and submersible up to thirty meters.

Playing with contrasts, walls in white and black Park, this area of twenty square meters has been decorated with a spirit of contemporary sea. Inside, a large painted using the trompe-l’oeil technique “window” on place Vendôme, whose octagonal shape was that inspired watch Premiere model box.