Against the Trend: Garmin Is Growing and the Fossil Group Establishes the Hybrid Smartwatch

Currently, International Data Corporation (IDC) figures are making a big impact on the market for wearables in the third quarter of this year. Only 2.7 million smartwatches have brought the manufacturers of the investigation to the man. Above all, two companies set a clear sign against this trend. Garmin is becoming an industry priory and the Fossil Group is counting on the Hybrid Smartwatch.

Based in Richardson, Texas, the Fossil Group has a number of prestigious brands under its umbrella, including Diesel, Emporio Armani, Skagen Designs and Michael Kors. With this group of popular labels, Fossil has blown this year for a major attack. At the start of the year, the Americans promised that they would bring 100 wearables to the market in the form of fitness trackers and smartwatches. They did not obey this promise, but even exceeded it by far. After many of these brands have launched their smart companions for the wrist this week, there are a total of 143 different devices.


Fossil, the world’s fourth largest watchmaker, is confidently entering the Wearables market. The company has understood how the creative engineer Jill Elliot explains that technology is an obstacle for many to buy a smart watch. For this reason, the focus is initially on the optical aspect, which is then used to link the modern technology. This is how Fossil establishes the so-called hybrid smartwatch quite decisively. It does not make it appear to the ignorant viewer that there are still functions slumbering over the display of the clock and the date. But this is exactly what is possible in connection with the smartphone, by the device counts steps and the burned calorie quantities of its user recorded, its sleep registered and all that then in the app represents. The owner of such a wearables no longer misses the fact that calls and messages are received on the mobile phone, since they are discreetly indicated by a vibration alarm or a pointer position. Ultimately, it can even operate important functions like the smartphone camera or the music playback over the wrist, by the hybrid Smartwatch to remote control. It is also typical that no battery, but a button cell supplies the energy. This saves frequent charging, as the battery life is approximately half a year.

While the Fossil Group offers users the simplest possible technology with their concept, the Swiss manufacturer Garmin is primarily concerned with developing wearables for athletic activity. The company is currently doing so with great success, as the IDC figures show a growth of more than 300 percent. Garmin has succeeded in pushing Samsung through this development. The wide range of wearables, starting with the fitness bracelet for beginners and the luxurious fitness watch, the company from Schaffhausen has the right device for every requirement. The current trend does not seem to apply to these two companies.

In general, these current figures should not be too gloomy. Only the smartwatches are affected by this survey, while fitness watches and fitness bracelets are not. The sporting wearables sector in particular is experiencing growth as the manufacturers sell significantly more products than the manufacturers of classic smartwatches.

According to IDC, one reason for this tendency is due to the fact that Google is still waiting with the new version of its operating system Android Wear. Many companies do not want to send a new device into the race. It should also be remembered that the Samsung Gear S3 as one of the most anticipated models has not yet come onto the market. Also the Asus ZenWatch 3, which is one of the few Android Wear Smartwatches released in 2016, can only be ordered for about two weeks. In addition, the Christmas business is ahead, which is likely to provide a boost.